Case study: ADALIN – Tailoring a new identity
CONTEXT
Adalin, designer of men's suits visible on the local market for nearly two decades, increasing sales and market in continuously, reached in 2009 the local and national representation which requires a new brand image and control of it.
Case study: BAUTRUST – “RENOVATION” OF AN IMAGE
CONTEXT
Bautrust is an experienced company activating in constructions field for which promoting its services is an essential aspect of its activity. With a unique approach in Romania in construction field through the design & build process, Bautrust called Brandis to find solutions in terms of building a unique brand image and promote its services on the local market.
Case study: INNERGY – NATURE IN BALACE
CONTEXT
Starting from the need to improve quality of life and the fact that modern lifestyle and food today lead to a pronounced imbalance of our body functioning, InnerChi thought of launching two natural products that counterbalance the body's proper functioning. There was the company, they had the products, they longer needed an identity and a coherent position.
Case study: KOALA – SHOPPING FOR A BETTER WORLD
CONTEXT
Koala group, the first fair trade retailer that enter the market in Romania. "You want more than simple shopping. You want to buy responsibly and ethically. You want to hold a trade fair and to be sure the product you bought respect nature and the environment."- this quote defines the intention of positioning of products Koala. A positioning as well targeted as it is difficult to implement.
Case study: Sentierri - THE BRAND WHICH DRESSES THE SUCCESS
CHALLENGE
Given that the clothing market monopoly is held by the major brands and in financial and economic context of recession, the Sentierri brand from Emil Style has proposed a positioning and launch on the domestic market. A brand aiming at framing the uxury category, Sentierri decided to defy competition by promoting fresh and appealing images. For this, he turned to Brandis team’s services.