Case study: BAUTRUST – “RENOVATION” OF AN IMAGE

CONTEXT

Bautrust is an experienced company activating in constructions field for which promoting its services is an essential aspect of its activity. With a unique approach in Romania in construction field through the design & build process, Bautrust called Brandis to find solutions in terms of building a unique brand image and promote its services on the local market.

STRATEGY

After the conducted research at the level of services from constructions field we proposed and decided as having a central element for a position promoting the process - design & build - a specific approach of Bautrust company in construction field. We have redesigned this keeping in descriptor the logo, and in graphic symbol design & build identifiers.

With a brand new corporate identity and we went to the achievement of a marketing plan developed during a period of 12 months. We started implementing it with the achievement of all necessary collateral materials - from pens to calendars and catalogs.

Last but not least, in order to promote the company we have organized participation in Romhotel Fair 2009 (held in the Romexpo Bucharest), where Bautrust presented its unique approach of "design & build".

We have continued to promote through a direct marketing campaign in which we aimed to attract customers through a selective choice of recipients of Bautrust service offer.

OBTAINED RESULTS

The new image and image shaping strategy Bautrust approached and assimilation managed by the construction market of the unique concept design & build. Company’s presence at Romhotel fair was also of interest for visitors and exhibitors, these showing their interest for the concept presented.