Case study: INNERGY – NATURE IN BALACE

CONTEXT

Starting from the need to improve quality of life and the fact that modern lifestyle and food today lead to a pronounced imbalance of our body functioning, InnerChi thought of launching two natural products that counterbalance the body's proper functioning. There was the company, they had the products, they longer needed an identity and a coherent position.

STRATEGY

We have developed a strategy of market penetration based on core InnerChi products - to create a balance in the body's proper functioning. So we made a logo and slogan ("nature in balance") to represent products and InnerChi company, we continued by creating packaging design for products and the company identity manual (maps, brochures and coupons for doctors through which products will be distributed).

Last but not least, we have dealt with conceiving a promoting site of InnerChi products selling online.

OBTAINED RESULTS

InnerChi firm's foreign partners were delighted by the image created and strategies of promoting addressed.
On a market full of natural products we succeeded, however, a precise consumer targeting and differentiation from the competition.