Social media marketing

Social media marketing refers to the growth process of traffic and popularity of a site through social media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.

Social media is a general term used to encompass all sites that offers different options for sharing content in a more interactive way (social). For example, Twitter is a social site that allows people to create short messages (updates) and share them with others. On the other hand, Facebook is a much more complex social platform that allows users to share messages, pictures , events, videos etc..

Social media contributes to the discovery of new content, unknown until then.

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